FOUNDATION
I go where the problem is.
ICU, medical school, Fraunhofer, URW shopping centers with millions of visitors, four years inside Grau's rebuild — COVID, generational transition, digital transformation, Birkenstock's European B2B operations.
Every environment was a different immersion — and every one taught me something no single-track researcher would ever learn.
The pattern across all of it? observe before you intervene. Diagnose before you build. Leave something that works without you.
Now adding strategic and business fluency through an MBA at Quantic — because building systems that outlast your involvement requires knowing the language the C-suite speaks.
DOMAINS I
WORKED IN
My practice runs across healthcare, design, research, operations, and business — not as a generalist, but as someone who has operated inside each system long enough to understand how it actually works. Clinical nursing across ICU, stroke unit, and anesthesiology at Krupp. Research infrastructure at Fraunhofer. Spatial design for large-scale retail environments at Unibail-Rodamco-Westfield. Four years inside Grau's organizational rebuild. European B2B operations at Birkenstock. University-industry collaborations with Mercedes-Benz, Audi, and KISKA during my time at Folkwang.
Every environment was a different immersion. The diagnostic instinct is the same across all of them.
WHAT I BUILD
I work at the intersection of CX, product, and organizational systems — building the infrastructure that makes invisible problems visible and keeps them visible after I leave.
That means diagnostic systems and feedback infrastructure, journey and behavioral models, operational frameworks, research architecture, and cross-functional bridges between design, operations, and business language. The through-line is always the same: conditions for performance, and durability by design.
HOW I WORK /
FIELD NOTES
Systems don't fail because people are bad at execution. They fail because nobody can see what's actually happening. I focus on how information moves. Where meaning gets lost. Which assumptions quietly shape decisions.
Instead of "what should we build?" I ask: What do we believe is happening here? Where did that belief come from? Where does it break under real behavior?
Then I turn observations into shared structures—frameworks, maps, language that help teams see their system without guessing.
Find the friction. Make it visible. Then decide what to build.
RESEARCH
CAPABILITIES
RESEARCH METHODS
RESEARCH INFRASTRUCTURE
Framework Design
ORGANISATIONS
Professional Experience
Grau
Birkenstock
WDR FUNKHAUS
URW (mfi)
Fraunhofer
Krupp
VDID
University-Industry Collaborations
Mercedes-Benz
AUDI
KISKA
EDUCATION
CASE STUDY NOTICE
Case studies represent real work. Specific internal data and deliverables have been generalized out of professional respect for former employers.
